Every webmaster knows the importance of search engine optimization, High page rank and keyword positioning is a must if you want to rank highly in the search engines. Doing everything you can to proper Search Engine Optimization, can help you achieve top search engine rankings. Let’s take a look at the main factors of Search Engine Optimization that account for more than 70% of ranking success:

Description Tag

The Description Meta tag is the most important factor for on-page optimization, Let’s take a look at what it is and how to use it:

The description Meta tag is thought by many search engine optimizers to hold some weight in the search engines results, so when working on your optimization, don’t Fail to incorporate the description Meta tag.

aloneide

The aloneide tag is believed to hold some weight in the search engines results, so when working on your optimization, don’t fail to incorporate the aloneide tag.

Heading Tag

The is one of the most important on-page optimization factors and as a top search engine optimization strategy, when you make use of the heading tags, be creative and imaginative.

Your content is the best way to highlight your keywords so be certain to emphasize them on the heading or title portion of your page. The main keywords should appear in the heading tags throughout the page.

Keyword Density

Keyword density is the ratio of the word that is being searched for, ie the keyword, against the total number of words appearing on your web page. When it comes to search engine optimization, you want to highlight your keywords throughout your entire web page content. You don’t want to overlook the importance of your main keywords and you want to make sure that they are given attention. It is also important to understand the fine line between keyword density and spamming. Certainly if your density is too high it could be considered as spamming and if it is too low it could be considered as a low quality search engine optimization.

Branding

When it comes to search engine optimization, branding is everything. Creating a well positioned website with a consistent branding across all of your web pages, makes all the difference in the world when it comes to top search engine rankings. When creating your website, be sure to consider your audience. Although you may have a very large number of visitors coming to your website, do not assume that this is going to translate into profits for your business. You want to have a website with a consistency, solid branding and the ability to convert your website visitors into customers.

Web Design

When designing your website, think about ease of use and optimization. Firm up your web pages with the right tools, such as Google Analytics and Google XML Sitemaps and save the day! You do not want to have potentially unqualified traffic that will leave your site and never convert. Rather, you want to attract and convert visitors who are interested in taking action and finding what you have to offer.

Content

You will often hear that content is king. This is absolutely true and is the primary reason why search engines are so receptive to your content. Search engines are nothing more than information retrieval devices that find your information and display it to the searcher. They, not the searcher, want the information, they want to know what the information is about so they can properly use it. Cranking out great content isn’t that easy, though, especially when it comes to the educated consumer. You don’t want to make your consumers think you pulled the keywords out of your butt when you wrote the article. You want them to see you as an expert. You want to present yourself as such a professional. This will go a long way in attracting customers and converting traffic that way.

Marketing

When you come to the realization that you must do marketing and not SEO, you will see that it is a much different process. You will find that you have to do many things outside of your SEO that you might not have initially thought of. The process of using social networking is a wonderful opportunity because while the SEO may help you with rankings, it will actually hinder you in that marketing strategy. You need to use the social networking sites to gain traffic, so rather than using that as your SEO efforts, it makes far more sense to use the social networking to reach out to your audience.

The real truth is that you can use both SEO and social networking and achieve the same results. You have to start out with some kind of SEO in order to produce search engine rankings, but once you have your social networking up and running, you will be able to start gaining visitors with very little effort outputs.