The Importance of Web Design

This blog piece was written by my husband, Glenn, who has featured a lot as a guest writer on my blog. Out of the two of us, Glenn is the most IT knowledgeable person. After all, he does have the qualifications in computers to know what he is writing about. Its a great pleasure to present this piece on Web Design, an area a lot of you internet marketers are familiar with…

“This article is mostly geared towards businesses and web designers.

No matter how talented individual website designers are, developing new methods for doing business online leaves both have the same task of developing an effective web presence for the business. Before embarking on any development strategy, both Web designers and business owners need to be on the same page as far as the role of a website is concerned since each of these sides will also be involved in the online transaction.

E-commerce website and online business both started many years ago as a way to sell a product or service online. In other words, the website acts as a sales person for the house or company, with one exception: this sales person is not as effective as the regular sales person who opens the offline doors of a physical shop just like its virtual counterpart. The e-commerce website is basically an online sales agent who goes a step further from physical site through development techniques and business strategies to build in the ways to make the business run more smoothly.

The Legitimate Payment Methods

As much as people are accustomed to buying online, the comfort levels associated with online transaction also surpass the shop-propping culture. Online shoppers find it easy and secure to pay for purchases and know that they will need items for the estimated delivery date, etc. Another useful reason for having a professional, virtual sales agent is that this business function requires what we call for time savings and cost advantage: if done effectively, such tasks turn in savings of a lot of time.

E-commerce Related Designated Activities

A business owner or Web designer has two general options in website development: a development strategy and an online business strategy. In a development strategy, the designer develops a website view by achieving 10 to 20 specific goals while in an online business strategy the Web designer produces a business plan: the complete layout of the website including the online business strategies. Both strategies have their advantages and limitations, with online business strategies proving more expensive. E-commerce website and online business both involve lots of important tasks:

If the business uses the online version that makes things easier and more efficient, e-commerce should be the primary development strategy. But if the business or e-commerce strategy is geared for future expansion, it will be wise to ask the designer to redesign the e-commerce website for prospective pre-built Mediums like day to day sales and online commerce.What Constitutes a Cost Effective Solution?

Some experts are in favor of search engine optimization as a long-term strategy as it has several advantages:

However, in the long run, it is cheaper to hire a web designer than to do any search engine optimization work since it is quick and inexpensive at the start. Search engine optimization or SEO is the process of optimizing the website through actions like adding more web pages to achieve better search engine visibility, regularly adding new content to the website, etc. But as the web becomes more and more competitive, search engine SEO is turning into an expensive thing.

The World Wide Web is undergoing a major revolution where new business technologies and marketing techniques do not necessarily come from big names.

Working with industrial partners or reaching out to a large number of other Web sites on free ads is great method of information sharing and promotion, but difficult for those who are still developing a web presence. This is also a lot cheaper than popular alteration of the website content that you will most likely have to work on again and again.

Perhaps it is amazing that they can be taught a basic online business strategy but they are unaware of technologies and later they will have to change everything again. If they hire a professional, they will have to do a trial period with a Web master or an Internet design firm to try to learn the technique and then perhaps when the online business can start to generate revenue and sale, their next step will be to consult a real Internet expert.

Marketing – while both they have seen that the Internet is a plaything for a small number of people and can’t differentiate between the real businesses and “sales accordingly encouraged by Seth Godin, they spin” their income by taking a copy of a professional all the way from symbiotic partnering, to looking after something others are willing to pay for, and back to original thinking.

Sales – once the person is into the contract and the business is done, the prospect of earning an over-all income is completed. The owner can now spend it on whenever he/she wants and the online business will stay online for a long time at no additional costs such as repairs and replacement.

Training – the only exception is that when the website requires a large amount of time for development and testing, the Webmaster has to choose a different method for them to learn how website-building can work like a business. Most owners do have a basic understanding of HTML and know about basic design techniques; Joomla and other technologies that form the basis of infrastructure for online businesses.”

Glenn Riley

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