Newsletters, mail shots, display ads, and offline promotions are reliable marketing methods. Especially in today’s marketplace, branding your name, product, and company is tough. You need to be creative, have something new to say, and not only advertise to the public, but keep your list of prospects aware of any events, new product lines, special offers, and discounts you may be running.

Affiliate marketers who do well online find the best road to their success. Find the cost-effective, advertising options to offer both products and services to get your message out. Promotional ezines are a great way to do this.

Promotional ezines are short to the point, 400 attention grabbing lines typically, and often seen on one of many home browsers, in either text or an html format. These are the same ads that you’d see on your TV, the local news, or on the internet.

You can use promotional ezines to make money by selling other peoples’ products and services. You promote the other company’s product on your email and they email their customers to urge them to get a “special deal” or to buy a product only from them. The arrangement works both ways, the company bank a portion of your monthly charges just for sending their customers to them.

Sending products to your prospects is a great way to grow your opt-in list. The way to do this is to make sure that you will succeed in getting targeted traffic to any website or promotional ezine that you are using.

To do this you need your promotional ezine to be free. By this I mean that there should not be any cost involved for acquiring a list of prospects or buyers. Once you have a list of interested prospects, you need to do something to keep them forever or you will be hugely disappointed.

No matter how big you get the advantage is much smaller if you send a promotional email that makes no promise or offer. Which brings me back to the primary reason that this is a fantastic method of building opt-in lists. You don’t really have to be a savvy copywriter like many affiliate marketers to succeed on the internet.

One effective way to make sure that your promotions are always well received is to send them to a list of people that are in a position to get your message. People that are great candidates for online money making opportunities or who are interested in things that you are promoting.

Your promotional ezine attracts these targeted prospects. This is great because that is already qualified traffic. These of the people who are interested in what you have to say.

In other words a better way to build an opt-in list. Believe me, even if the company that you are promoting doesn’t pay you for anyone that calls or emails, you will make money from the return on investment.

The good news is that if they offer something for free, the rate at which you’ll bring interested prospects into their list will be significantly greater than paying a hefty percentage of those prospects. When you ask how to do this, it will come to you a clear, and the most effective way.

Promotional ezines are a great way to build an opt-in list. Keep them remind your of your real message. Develop the relationship with your prospects before you start to send them email marketing promotions.