When it comes to building a steady stream of targeted traffic to your website, the competition can be quite fierce and often times, it feels like you are battling with the grocery store, rather than a online business. But it doesn’t need to be that way. There are hundreds of traffic ideas you can use for your online business, the trick is to find your “Thing” and use it to get the traffic you want.

At the end of the day, it doesn’t really matter if you build a traffic generating machine or simply generate a surge of visitors to your site once you have your way beat out of the market by a certain individual or group of individuals. The important thing is that you get a large surge of targeted traffic to your site and that will eventually convert into sales or whatever the case may be!

So how you get this traffic to your site begins with you. Lets take a step back and look at why Targeted Traffic is so important to your overall success. The simple fact is that people using a search engine are looking for a specific item or information within their specific niche. It isn’t a huge leap of logic to figure this one thing out, but when all things are equal, people will always purchase from those who show them that they have a vast amount of knowledge on what they are selling than one who merely has the item in question, usually at a discount price.

Let’s take a little deeper into what targeted traffic means. Even if your site has the exact same product available in black and white for everybody who logs onto the internet, chances are very good that it will simply not see a large amount of any more visitors that will buy than those who were probably targeting the particular item on their website. Even more importantly, it is often time easier to target visitors who will be interested in your overall product or service

The best traffic ideas have two primary benefits, targeted traffic and a better conversion rate. So lets break these down further and look at the role MLM businesses have played in both cases for those who have been using them for several decades:

• Targeted Traffic

First of all they have provided you with a way to directly market to people who were looking for the exact product or service that you had. They are the ones who are telling you that you have a great product to sell, and they will tell you that’s why they are looking for you in the first place. They will tell you that you have everything that they need in order to successfully quit tobacco, and not to go to their local pharmacy one by one or hoping on a miracle to find something that you have to buy. You will not even have to worry about spending hours or days building a web page of advertisements, because these visitors came to your front page because they were actually interested in your site and what it has to offer, not because they stumbled upon it while searching Google. They did not know that you sell pipe filters. They are now going to purchase from you, because you know they can get products like yours.

• The Better Conversion Rate

After you have restricted the kind of traffic that you will provide, you have refined the kind of people you’d like to see on your site. Those who visit the site through a search engine are looking for something for definite. They are not surfing your site for a chance to see a little bit of information that will show today through Google than those who clicked on AdSense on your site and were curious about a discussion on leaving a deuce ring ring on theesses of many different styles of ladies watches than those who were looking for a specific pipe filter. That’s a big difference, and the conversion rate will also show these differences as well. That’s why many MLM businesses have lead generation lists, for they have made it easy for them to gather such a list of people as they were all actually interested in the specific item they were searching for, and that might have interested them too.

• The One BIG Difference

But why did I choose to break those visibility and conversion point down the road of targeted traffic and internet marketing? That’s because there is a giant difference in the conversions you earn and the amount of money you lose for those whose hits on your site are actually very low.

The higher your conversion rate, the higher they spend against you, while your losses are significantly higher. Because in both of these situations, you must spend money to get the web space on the front page. Maybe money you don’t want to throw away, but you must have to pay for this traffic. If there is no real benefit to you, then don’t pay. But you shouldn’t against paying nothing at all. Think of this like any other form of advertising in the mid 80’s. You had to pay money or you had to spend a fortune to make money.