Search Engine Optimization (SEO) is the process of making your website display in the search engines for target keywords (i.e. the search terms people are looking for). There are two main ways to get visitors from the search engines: organic search results and paying for pay-per-click (PPC) advertising.

Search Engine Optimization (SEO) is only one part of the overall marketing process. However, it is the foundation of the entire process. It starts when you create your website and necessity the fact that, before people can find your business, they must be able to find you first. Technically, this is called search engine visibility. That is when the search engines must be able to find you first. This is why SEO is so important.

Article Marketing and SEO

Update your blog with fresh content!

Update or write blog posts daily if possible as search engines continually shift their algorithms (rules) and focus to fresh content. If you are using a blog hosted on your own domain, this will take care of this problem in the good old days. Before you know it, people will be looking for what you are selling and offering.

Take care of this one step at a time as there are many aspects to consider. If you are already writing articles, this one technique will work for you but if you are new to it, you may want to consider writing a series of articles that you can submit to various article directories. There are many different directories. I suggest you submit your articles to the top ranked article directories as I mentioned before.

Take a moment to write an article on a specific topic. Something that will inspire people and perhaps you will start to get some clicks to your site. Once you submit the article and it is published, your prospects will be able to find your article. Later on, they will also be able to click on your link that is in the resource box.

I always encourage my clients to write and submit at least one article to an article directory. Submitting one article can put you in the top five rankings for as many keywords and phases that you are targeting. This should be done! For your business to flourish, writing and submitting articles is critical. Write and submit today!

Indicate the title and description of your article.

You can include a link (or two or three) at the end of your article.

Your article will publish on lots of sites, some article directories and others that you will have to target. Remember that it is important to get high ranking on several article directories.

If you write articles, definitely use the resource box to your advantage. You can include a link to your website here. It is an easy way to get more traffic to your site. If you don’t like writing, there are also SEO writers who will write on your behalf – a good way to become rich!

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Remember to submit your article to as many article directories as possible. If you submit to only the top directories, it is possible that your article will not be published. Remember that when you submit to article directories, publishers go through the material on your article. If your article has good content, they will probably include your resource box. This is what is called a “resource box”. It contains a link (your website URL) to your website. Therefore, the more article directories you submit to, the more potential links you can get back to your website.

If possible, I also recommend that you submit your articles to ezines, publishers ezines. They are free and will expose your writing and brand to a totally different audience.

Now that you are aware of how to write articles and get them published and indexed, I am going to teach you today.

Write like you talk. Use conversational tone and keep tone consistent. No matter how smart you are, if you don’t sound like you are ‘rooting for the benefits of public speaking’ then people will decide very quickly that you are not the most credible source for information.

You won’t be able to research the Internet with ‘ technologies ‘ unless you have a very broad knowledge of all the related things. Most of us prefer the opinions of experts. It might be your best shot to be informed (although entertained too).

Write like you talk, and you will be getting great information from your search engine optimization (SEO) tips.